Snug has the privilege of a close relationship with our community and we recently surveyed them again in November about their tech habits, including how those habits continue to change with the shelter-in-place orders for COVID-19. We previously surveyed in April. Here are our findings.
Top Findings about how COVID-19 has changed habits:
48% of respondents have ordered groceries online, and 63% of them are doing it for first time because of quarantine
47% of respondents have used a telehealth service
36% of respondents have attended a religious service online
Zoom is the most popular video conferencing solution (70%), followed by Facetime (35%), and Facebook messenger (19%). However, while Skype (18%) is still more popular than Whatsapp (10%), its popularity has decreased since the last survey sent out in April.
59% of respondents using an exercise app are doing so because of the quarantine.
Changes between April survey and November
There is a 10% increase respondents who have participated in video conferencing
Zoom’s dominance in video conferencing has increased from 52% to 70%
Of the respondents that have ordered groceries online, there is a 8% increase in those who have started due to the pandemic
While there is a 30% increase in the use of telehealth services to connect remotely with a medical professional, there is only a 6% increase in respondents who have their prescription medication delivered.
Change between April and November for those 60+ (vast majority of Snug’s community)
Other Top Findings from Tech Habits Survey:
Of respondents with a smart speaker, 86% had an Alexa-enabled device.
Of respondents with a video doorbell, 87% had a Ring doorbell.
Facebook is more popular (82%) than the next 3, Instagram, Pinterest and Twitter combined.
TikTok (5%) and Reddit (5%) more popular than Snapchat (3%), though findings may not be statistically significant
55% of respondents have played a video game in the past week.
Silver Sneakers is the most mentioned exercise app.
The most sought gift is a Roomba!
Survey Methodology
1252 Snug customers responding to survey, not filtered or preferentially selected
All customers have smartphone
All responses were anonymous
Statistically, findings valid to +/-3% as relevant to 60+ groups
If you are interested in accessing the raw data for your own analysis, please email support@snugsafety.com We would be happy to share with you! We only ask that you provide attribution in any published findings.
Full Findings in more detail
Are you using an iPhone or Android?
iPhone - 65%
Android - 34%
What is your age?
70-75 - 25%
65-70 - 21%
75-80 - 17%
60-65 - 12%
80-85 - 8%
50-60 - 7%
85+ - 3%
40-50 - 1%
30-40 - 1%
86% of respondents are 60 or older.
What is your gender?
Female - 76%
Male - 22%
No Others selected, though some skipped this answer.
Do you have Pets?
No Pets - 43%
Dog(s) - 35%
Cat(s) - 20%
There are a few with birds and fish. Some respondents also have more than one type of pet.
Select all the social media services you have used in the past week
Facebook - 82%
Instagram - 30%
Pinterest - 28%
Twitter - 21%
Tiktok - 5%
Reddit - 5%
Snapchat - 3%
Relative ranking of Reddit, Tiktok, and Snapchat may not be statistically accurate due to margin of error.
Which smart devices do you own? Select all that apply
Home Computer (including Laptop) - 87%
Tablet Computer (including iPad) - 66%
Smart TV (including Chromecast and FireTV) - 57%
Smart Speaker (Alexa / Google Home) - 34%
Video Doorbell - 16%
Smart Security Cameras - 15%
Apple Watch - 15%
Smart Lock - 4%
While a smaller category in general, Tablets are clearly a successful and well-used product for Snug’s users.
What type of Video Doorbell do you have?
Ring - 87%
Nest - 3%
Arlo - 2%
Ring clearly dominates here.
What type of smart speaker do you have?
Alexa - 86%
Google Home - 15%
Sonos - 4%
A few, less than 5, respondents reported having Bose.
How often are you videoconferencing?
Not videoconferencing - 30%
Almost Never - 28%
Once per Week - 20%
Every couple of days - 13%
Every Day - 6%
Possible error in this question around the word ‘videoconferencing’ which alludes to a professional use of videochat. However, we did have a high % responding in next question.
Which apps and services have you used for videoconferencing? Select all that apply.
Zoom.US - 70%
Facetime - 35%
Facebook Messenger - 19%
Skype - 18%
Whatsapp - 10%
Marco Polo - 2%
Some respondents also use Google / Google Duo.
Which video streaming services have you used recently? Select all that apply.
Netflix - 57%
Amazon Prime Video - 53%
I have not used any - 26%
Hulu - 21%
Disney+ - 12%
HBO Now - 7%
Have you attended a religious service online during this time?
No - 63%
Yes - 36%
Answers may be skewed since we are not sure which respondents are actually religious.
Have you ordered groceries online?
No - 51%
Yes - 48%
Did you do your first order online because of the quarantine?
Yes - 63%
No - 36%
What services are you using to order groceries online? Select all that apply.
Local Grocery Service - 53%
Walmart - 36%
Instacart - 29%
Amazon Prime Now - 24%
Target - 10%
Costco - 9%
Have you used a telehealth service or app to connect with a medical professional remotely?
No - 52%
Yes - 47%
Have you had prescription medication delivered?
No - 63%
Yes - 36%
How are you getting your news right now? Select all that apply.
Local TV - 73%
News Website - 51%
Cable News - 51%
Social Media - 34%
Printed Newspaper - 30%
Email Newsletter - 26%
Youtube - 9%
Podcast - 6%
Are you using an exercise app or YouTube video to help you stay active?
No - 82%
Yes - 17%
Did you start using it because of the quarantine?
Yes - 59%
No - 40%
Have you played a game on your phone or tablet in the past week?
Yes - 55%
No - 44%
Most played game is Solitaire
